Increase the speed of communication by using abbreviations as company name
Updating CI to achieve cutting-edge branding
After a branding process involving a company name change in 2015, the company name was changed to b-ex Inc. ( hereafter b-ex) on March 29, 2021. This time, it was again handled by Kashiwa Sato, known for his branding work for companies such as Uniqlo and Seven-Eleven. He spoke passionately about the background of the company's name change to b-ex while reflecting on the past six years with our CEO, Fukui.