Care styling brand for mature women developed with female hair stylists.

Total cosmetics brand born from the perspective of women who are particular about their own identity and professionals.

Reduce the stress of stiffness and odor, and control the form of your hair to make it manageable as desired.

Clean beauty hair care brand that helps you achieve healthy and beautiful scalp and hair with natural clay.

Nuanced hair color brand that expresses the color you want with just one product.

New hair color brand that achieves "hair manicure-like" high color saturation

Non-dust type bleaching and decolorizing agent that enables speedy high bleaching with excellent usability.

"The most manageable hair in my history" with flattering fragrance.

Straightening products that create the soft, natural, straight hair that everyone dreams of.

A playful hair care brand for men born out of Loretta brand.