Non-dust type bleaching and decolorizing agent that enables speedy high bleaching with excellent usability.

A hair styling brand which enables your hair to be comfortable as YOU

Straightening products that create the soft, natural, straight hair that everyone dreams of.

Hair color brand that achieves high color saturation like “hair manicure”

Care styling brand for mature women developed with female hair stylists.

Reduce the stress of stiffness and odor, and control the form of your hair to make it manageable as desired.

A hair color brand that brings ultimate solution to Asian hair in achieving beautiful Ash tone

Total cosmetic hair care brand produced by the professionals and the women who treat yourself

Clean beauty hair care brand that helps you achieve healthy and beautiful scalp and hair with natural clay

“The most manageable hair care experience ever ” with flattering fragrance

A playful hair care brand for men born out of Loretta brand.