beauty experience Inc. changes the company name to "b-ex Inc." from March 29, 2021.
b-ex Inc. the first Japanese company in World Biodiversity Summit, committed on sustainable initiatives in beauty industry
b-ex signs on partnership with Would Climate Foundation
b-ex participates in the World Climate Summit, an official side event of COP27 held in Egypt
Announcement - b-ex CEO was appointed as a director of Taiwan carbon neutral green cosmetics manufacturer "O'right"
b-ex forms a capital and business alliance with Taiwan carbon neutral green cosmetics manufacturer "O'right". Full-scale promotion of the green revolution from salons in Japan -from 2022 spring-
High-spec bleach pursuing high bleaching power and good usability is launched! "B bleach (bee bleach)" 2021.10.27 New release
"Clean beauty brand" exclusively for salons is launched! -For healthy and beautiful scalp and hair with natural clay- CLAY ESTHE has fully renewed since its release 25 years ago New release on 2021.6.9
~ branding project with Kashiwa Sato ~ from "beauty experience" to "b-ex" Updating CI by iconizing company name which accelerate communication speed
beauty experience signs exclusive distribution contract with Israeli clean beauty brand "Lavido"