“LORETTA AIMER”, has been awarded the prestigious "Topawards Asia" for outstanding package design

b-ex　Inc. the first Japanese company in World Biodiversity Summit, committed on sustainable initiatives in beauty industry

b-ex signs on partnership with Would Climate Foundation

b-ex participates in the World Climate Summit, an official side event of COP27 held in Egypt

Announcement - b-ex CEO was appointed as a director of Taiwan carbon neutral green cosmetics manufacturer "O'right"

b-ex forms a capital and business alliance with Taiwan carbon neutral green cosmetics manufacturer "O'right". Full-scale promotion of the green revolution from salons in Japan -from 2022 spring-

High-spec bleach pursuing high bleaching power and good usability is launched! "B bleach (bee bleach)" 2021.10.27 New release

"Clean beauty brand" exclusively for salons is launched! -For healthy and beautiful scalp and hair with natural clay- CLAY ESTHE has fully renewed since its release 25 years ago New release on 2021.6.9

~ branding project with Kashiwa Sato ~ from "beauty experience" to "b-ex" 　Updating CI by iconizing company name which accelerate communication speed

beauty experience signs exclusive distribution contract with Israeli clean beauty brand "Lavido"